How do we get college students to “stick” to our ministries?

How do we get college students to “stick” to our ministries?

It’s that time of year. We—along with our student leaders—have met so many students we can’t keep their names (or our own) straight. Some of them are just curious, checking things out, while others are basically convinced they want to be part of what we’re doing before they even step on campus. Every year I find myself asking the same question: How do we help them stick?

Here’s the thing: students don’t stick just because they show up once. They stick because someone remembers their name, follows up, and helps them feel like this could be home. And that doesn’t just happen on its own—it takes intentionality. So here are some simple, practical things you can do this semester to move a student from first contact to real connection:

  1. Follow up quickly.
    Don’t wait a week. Within a day or two, shoot them a text or DM, or invite them to grab lunch or coffee. Even something as simple as, “Hey, glad we met!” can open the door.
  1. Learn their names.
    It sounds basic, but it matters. Use their name the next time you see them. Write it down if you need to. People feel valued when they’re remembered.
  1. Connect them to people, not just programs.
    Events are fine, but friendships are what keep students coming back. Try to introduce them to someone else right away—somebody they might click with.
  1. Give them a next step.
    Don’t just leave it at, “Hope to see you again.” Be specific:
    • “Want to check out Bible study Wednesday?”
    • “We’re getting lunch after class tomorrow—you should come.”
      The more concrete the step, the easier it is for them to follow through.
  1. Get them into smaller circles.
    Large gatherings make a first impression, but real connection happens in smaller spaces—small groups, mentoring, discipleship huddles. Try to get new students into one of those within the first month.
  1. Follow up after they come.
    If they show up once, don’t assume they’ll just come back. A quick, “Glad you came last night! What did you think?” shows you care.
  1. Give them something to do early.
    It doesn’t have to be big—help set up chairs, run slides, greet people. Little jobs communicate, “You belong here.” That shift from consumer to contributor is huge.
  1. Pray for them by name.
    This one’s not optional. We can’t do what only God can do. Pray that He’ll draw them in, deepen relationships, and open doors for discipleship.

At the end of the day, helping students stick takes consistent, intentional steps. Remember though, our goal isn’t just to get them to attend an event. Our goal is to help them belong, believe, and become a faithful follower of Jesus.  

Photo by Calum Lewis on Unsplash

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Equipping You to Make Disciples of Collegians & Young Adults

The Collegiate DiscipleMaker is an online publication providing practical encouragement and disciplemaking tools to those making disciples among college students and young adults. Our weekly articles are theologically rich, biblically grounded, pragmatically applicable, and college ministry oriented.

Our Team

We are people just like you— campus missionaries, ministry wives, young adult pastors, and more—who simply have a passion to make Gen Z disciples on college campuses and beyond.

Contributors:

Jerome Stockert (MBC Director of Campus Ministries) 

Austin Pfrimmer (Campus Missionary)

Karin Yarnell (College Ministry Wife)

Jon Smith (Campus Missionary)

Christina Boatright (Campus Missionary)

Paul Damery (Local Pastor)

Reese Hammond (Campus Missionary)

Editor in Chief:

Britney Lyn Hamm (College Ministry Wife)